The Jordre Well Now Accepting Payment with 7 Cryptocurrencies Including Bitcoin, Ethereum, and Dogecoin

Columbus, Ohio, July 29, 2021 (GLOBE NEWSWIRE) — The Jordre Well, LLC (“The Jordre Well”, the “Company”), a hemp and cannabidiol (“CBD”) beverage company that is 49% owned by Coffee Holding Co., Inc. (NASDAQ: JVA), a leading integrated wholesale coffee roaster and dealer in the United States, is pleased to announce that the Company has selected and integrated Coinbase Commerce from Coinbase Global Inc. (NASDAQ: COIN) to begin accepting cryptocurrencies as payment through The Jordre Well’s e-commerce platform. The 7 cryptocurrencies now accepted as a payment method at checkout include Bitcoin (BTC), Ethereum (ETH), Bitcoin Cash (BCH), Litecoin (LTC), Dai (DAI), USD Coin (USDC), and Dogecoin (DOGE).

“We are thrilled to be among the early companies to let our customers pay with a wide range of cryptos,” commented Ian James, CEO and Founder of The Jordre Well. “The Jordre Well seeks to be an innovative pioneer within the beverage sector, and this is just one small way that the Company has embraced innovation to improve customer experience.”

In addition to the 7 cryptocurrencies, The Jordre Well’s e-commerce platform also accepts traditional payment methods.

“The Jordre Well recognizes the proven potential for cryptocurrencies to complement traditional payment methods and change the way consumers spend their money,” added Ian James. “As cryptocurrencies and other technologies continue to develop rapidly around us, The Jordre Well aims to continue to remain on the cutting edge.”

About Coffee Holding Co., Inc.

Founded in 1971, Coffee Holding Co., Inc. (NASDAQ: JVA) is a leading integrated wholesale coffee roaster and dealer in the United States and one of the few coffee companies that offers a broad array of coffee products across the entire spectrum of consumer tastes, preferences and price points. Coffee Holding has been a family-operated business for three generations and has remained profitable through varying cycles in the coffee industry and the economy. The Company’s private label and branded coffee products are sold throughout the United States, Canada and abroad to supermarkets, wholesalers, and individually owned and multi-unit retail customers.

About The Jordre Well, LLC

Based in Columbus, Ohio, The Jordre Well is a functional brand incubator focused on the creation of innovative, sustainably-sourced, CBD-infused beverages for health and wellness conscious consumers. The Jordre Well’s soon-to-be-released brands include its namesake seltzer brand, The Jordre Well, its curated coffee collection, Stephen James, and more. To learn more, visit https://thejordrewell.com/.

Forward looking statements

Any statements that are not historical facts contained in this release are “forward-looking statements” within the meaning of the Private Securities Litigation Reform Act of 1995, including the Company’s outlook on cryptocurrencies. Forward-looking statements include statements with respect to our beliefs, plans, objectives, goals, expectations, anticipations, assumptions, estimates, intentions, and future performance, and involve known and unknown risks, uncertainties and other factors, which may be beyond our control, and which may cause our actual results, performance or achievements to be materially different from future results, performance or achievements expressed or implied by such forward-looking statements. All statements other than statements of historical fact are statements that could be forward-looking statements. We have based these forward-looking statements upon information available to management as of the date of this release and management’s expectations and projections about certain future events. It is possible that the assumptions made by management for purposes of such statements may not materialize. Such statements may involve risks and uncertainties, including but not limited to those relating to product demand, pricing, market acceptance, hedging activities, the effect of economic conditions, the effect of the COVID-19 pandemic, intellectual property rights, the outcome of competitive products, risks in product development, the results of financing efforts, the ability to complete transactions and other factors discussed from time to time in the Company’s Securities and Exchange Commission filings. The Company undertakes no obligation to update or revise any forward-looking statement for events or circumstances after the date on which such statement is made.

CONTACT: The Jordre Well, LLC media@thejordrewell.com