Small Business Saturday 2021 in Indianapolis: Where, how to shop

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Holiday shopping season is around the corner, and local businesses are gearing up to greet shoppers.

This year’s sales are once again crucial as small business face a second year of survival during the pandemic. Supply chain issues and logistical bottlenecks are plaguing both big box retailers and local businesses. And in one survey by American Express, 78% of business owners said holiday sales will impact their ability to stay in business in 2022. 

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With “Small Business Saturday,” communities push to support local shops during the busy holiday season. The movement predates the pandemic, with American Express helping launch it in 2010. It’s on the Saturday after Black Friday, so this year it falls on Saturday, Nov. 27.

If you’re looking to shop local and support independent businesses this year, here’s what you need to know to score some deals. 

Mass Ave.

The Mass Ave Merchants Association promotes local shopping each year through Midnight Shopper 2021 and Small Business Saturday. The Midnight Shopper event this Friday, Nov. 19 will keep participating shops open until midnight. 

Here are the list of businesses participating in Midnight Shopper 2021:

For more information, visit massavelydifferent.com/events

  • Decorate
  • Homespun
  • Clothes With A Cause
  • Silver in the City
  • Mass Ave Wine Shop , Cafe & Spirits
  • Artisans LLC
  • Macaron Bar
  • Heather Brown Studio
  • The Frame Shop
  • Penn & Beech Candle Co.
  • Francis + Fern Boutique
  • Sage
  • Three Dog Bakery
  • Peabody’s Parlor

On Mass Ave’s Small Business Saturday,  the first 10 shoppers in line beginning at 9 a.m. at one of the participating stores will receive a “swag bag” with giveaways. The merchants association also encourages customers to shop online.

Shops like Boomerang Boutique and Silver in the City are participating in the event, but a full list of businesses will be available online on the @MassAveIndy Facebook, Twitter and Instagram pages.

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Broad Ripple

Broad Ripple has several shops participating in Small Business Saturday, including clothing stores and restaurants.

The Broad Ripple Village Association is encouraging local shopping with free goodie bag giveaways beginning at 10 a.m. at their office at at 818 Broad Ripple Ave. Shoppers can pick up a free AMEX canvas bag, filled with giveaways from local businesses. Supplies will be limited.

Here are the list of businesses participating:

For more information, visit broadrippleindy.org/small-business-saturday

  • Artifacts: Get 10% off any purchase over $25. Get a free reusable shopping bag with any purchase over $100.
  • The Bungalow
  • Gallery 6202
  • Indy CD & Vinyl: Sales throughout the shop all day
  • Lola Blu Boutique: 15% of all merchandise
  • Lou Malnati’s: Get a $10 bonus after purchasing $50 in gift cards. Get a $25 bonus after purchasing $100 in gift cards.
  • Monon Coffee Company: 20% off all whole beans and loose leaf tea
  • Marigold Clothing: Free spa gift with purchase of $50 or more ($25 value), with new items added to clearance. 20% off with “Your Favorite Thing” coupon.
  • Rusted Moon Outfitters: 20% off all apparel $99 & above. Buy two pairs of smartwool and darn tough socks and get one free, with other daily specials.
  • Sun King Broad Ripple Barrel House: Get a $5 gift card for every $25 gift card purchased, with several drink specials.
  • Three Dog Bakery: Free goodie bags with minimum purchase, while supplies last.
  • 317 BBQ: $3 craft beer, $5 chili mac bowls. $20 bonus gift cards for every $100 purchased
  • 317 Burger: $5 off spicy chicken sandwiches and tenderloins. $10 bonus gift cards for every $100 purchased.

Fountain Square

The Fountain Square Merchants Association is once again hosting a “passport program” to bring customers into local shops. While visiting one of the participating merchants, shoppers collect stamps in their passports. After receiving 12 stamps, they will be entered in a raffle to win a gift basket, valued at $700.

Here are the list of businesses participating:

  • Arthur’s Music Store
  • Athena’s Fashion Boutique 
  • Bow Wow Meow Boutique
  • City Dogs Grocery
  • Litterally Divine Chocolates
  • Indy Reads
  • Murphy Arts Center
  • PinVault
  • HI-FI / MOKB Presents
  • Action Duckpin Bowl
  • The New Age of Ice Cream and More
  • Fountain Square Brew Company
  • Nine Lives Cat Cafe
  • Hero House Comics
  • Howl & Hide
  • Bovaconti Coffee
  • Wildwood Market
  • Wine Market & Table
  • Fountain Square Yoga
  • Square Scoop
  • Snakeroot Botanicals
  • Square Cat Vinyl
  • Mass Ave. Knit Shop
  • Upland Fountain Square
  • Zodiac Vintage
  • Tuggle’s Gifts and Goods
  • Rebecca Tillberry

To include a local business on this list, contact Rashika Jaipuriar at rjaipuriar@gannett.com. Follow her on Twitter @rashikajpr.