Ripple, the California-based cryptocurrency firm, has cast its eyes toward the future of its digital asset XRP amid changing tides within the U.S. regulatory environment. CEO Brad Garlinghouse has taken the lead by promoting Ripple Payments, which facilitates low-cost, real-time money transfers and boasts over $70 billion processed through its network. Despite the firm’s clear business successes, XRP itself seems almost overshadowed, as it is mentioned sparingly within official projections.
Recently, Ripple has been under growing scrutiny due to its protracted legal battle with the U.S. Securities and Exchange Commission (SEC). Nonetheless, positive winds appear to be filling Ripple’s sails, as the company reported impressive growth rates, thrusting it back to the forefront of the cryptocurrency discussion. “Letting this sink in: A company battling regulators is growing at such pace. That says it all about demand,” stated Matthew Snider, CIO of Digital Wealth Partners.