THE world of e-commerce is undergoing a massive transformation. Emerging technologies are pushing businesses to rethink their operations, especially those aiming to sell across borders. In a recent webinar hosted by Global From Asia (GFA), founder Michael Michelini delivered a forward-looking talk titled “Using Blockchain and AI Agents to Stay Ahead of the E-Commerce Rebirth,” laying out a vision that is not only futuristic but incredibly relevant to entrepreneurs navigating the challenges and opportunities of global selling.
Cross-border e-commerce is complex by nature. It demands adaptability, efficiency, and trust, which are often difficult to achieve in traditional systems. Entrepreneurs must navigate multiple currencies, varying customer expectations, complicated tax rules, slow payments, and logistical hurdles. Michelini presented a glimpse into the future, including a set of immediate tools and strategies that global sellers can adopt today to stay competitive.
