In this week’s episode, Stuti from Kraken Ventures shares her journey into crypto and what winning GTM strategies for stablecoins looks like.
Timeline:
00:00 Introduction and Background
10:00 Go-to-Market Strategies for Stablecoins
13:00 The Signal Waterfall
19:09 DeFi Builders and Apps
21:00 The Brain Surgeons of DeFi
22:04 Crypto Institutions
26:19 The Degens
32:46 General Consumers
38:25 How to “Stay in The Market”; Long-Term Success
41:40 Scaling and Competing with Established Stablecoins
43:14 The Success Metrics of Stablecoin Projects
51:07 What Does Success Mean?
54:04 Exploring Potential Angles to Take Market Share
1:03:04 Post-Game Show
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